For Discord’s 10th birthday, we wanted to do something that was both big for our users and honored the history of Discord and gaming in general. This led us to our “Where’s Wumpus?” idea. For five days in row, we posted interactive, animated images and encouraged users to find Wumpus (our mascot) in order to receive an epic birthday gift. The gift was a free month of Nitro that announced alongside our new Nitro brand refresh. Plus, we also gave users the chance to win fun birthday merch, posters, and more.